Know how our Clients experienced all sorts of benefits through our successful effective solutions . 

9

DELL – A Gift Well Managed

An established brand in personal computing industry was offering gifts on purchase of laptop to the end consumers. Distribution of these freebies through channel was not a concrete option due to high cost and loss due to pilferage. In-house distribution posed procurement and logistics challenges due to geographic dispersion of recipient. Moreover, the promotional offers for each region were specific and hence different gifts were applicable on each claim. The client requested support from TRIAD to assist in his ordeal.

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10

Centralizing the Gates of Retail Branding

India Gate basmati Rice known for their aroma, colour and delicious taste faced a branding quagmire in remote locations. The company wished to station their signage at the retail outlets. The traditional route was either to regulate the movement through distributors or allow the retailers to purchase through their vendor and get it reimbursed from … Continue reading Centralizing the Gates of Retail Branding

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5

TATA made Terrific on ground

  TATA Motors wished to stimulate demand of its commercial fleet including TATA Sumo, TATA Indigo and TATA Aria. The company wanted to support its on going ATL campaigns with on ground brand activation strategies. The objective was to interact with prospects on a personal level and educate them about their vehicular innovations. TRIAD swiftly … Continue reading TATA made Terrific on ground

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7

Educating partners through rewards

Our client is well-known for its unconventional technology and digitalization in the mobile industry. The company launched a new graphic rich and highly digitalized handset which although was a hot seller in the cities, was not performing well in suburbs. To upsurge the sales figures in rural markets, they sought an aided hand from TRIAD … Continue reading Educating partners through rewards

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12

Influencing the Influencer the Nerolac way

The value of a painter in the buying process for paints cannot be overemphasized. It is the archetypical last mile in the choice of home paint to be used. It was clear to the client that they must actively engage with the key influencers in their ecosystem. The main focus of engaging with influencers is … Continue reading Influencing the Influencer the Nerolac way

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8

Gifting a bond of emotional engagement

In every service organization the employees represent the brand to the customers. They serve a vital role on customer service and delivery and hence satisfaction. PNB Housing finance wished to create an engagement platform to keep its employees motivated towards work and customers. TRIAD devised a well-structured engagement plan by creating a gifting manual for … Continue reading Gifting a bond of emotional engagement

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channel management

Printing our way to Channel relationships

Canon, a leading brand in imaging technologies was facing problems with the authenticity of its unorganized database of its retail partners for printers and other consumables. Especially because Canon did not bill to them but they were the ones interacting with the customers. The promotion schemes run by the company for its retail partners were … Continue reading Printing our way to Channel relationships

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