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distribution managemnet

Darling Today, Nemesis Tomorrow

In many companies a multi-tiered distribution system (Brand – Distributor – Dealers) has a holy reverence. Some think of it as a competitive advantage while others consider it a core competency where entry barrier for a new entrant is huge as the channel is built over time. However, the early benefits

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image 2

5 Mistakes every Channel Marketer should avoid

Channel marketers are increasingly becoming aware that existential knowledge may not be sufficient to manage trade marketing programs. The knowledge gap that exist often lead to marketers making serious mistakes in their planning and execution of trade programs……

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marketing program, branding, loyalty program, trademarketing

5 ways to make your shopper marketing program a success

Understanding how consumers shop and creating suitable hooks that prompt brand buying at the point of sale is what every shopper marketer aims to exploit. We took a look at some of the key factors that shopper marketers should consider while designing and implementing their retail point of sale plan….

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Retaul space branding

Retail Space Management

Channel marketers are increasingly becoming aware that existential knowledge may not be sufficient to manage trade marketing programs. The knowledge gap that exist often lead to marketers making serious mistakes in their planning and execution of trade programs……

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trade marketing, Channel management, distribution management

Trade Marketing

Understanding how consumers shop and creating suitable hooks that prompt brand buying at the point of sale is what every shopper marketer aims to exploit. We took a look at some of the key factors that shopper marketers should consider while designing and implementing their retail point of sale plan….

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Work at Triad


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