TRIAD is a premier customer-centric organization committed to deliver excellence in trade marketing dynamics supported with technological solutions to delight our customers most outstandingly. 

Marketing Automation for Channel Marketers

Bridging the gap between plan and action is our suite of marketing automation tools designed to help channel marketers drive greater efficiencies on their trade marketing programs be it in claim management, promotion management, loyalty management or program management.

‘ARMS’ is the strongest relationship management solution available for empowering partner network built on latest IT technologies coupled with stringent data security. The power of arms enables organizations to connect directly with the channel partners to share goals, objectives and activities.

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‘Magnum’ is a catalyst for your consumer promotion schemes. It eases out the process and helps reaching the target audience in an effective way. Customers can now simply provide their details by logging in our magnum app, on doing so; they register themselves with the company and can earn their gifts/incentives as mentioned in the promotional scheme.

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‘Tall’ is a missed call service which aims at bringing our partners closer to their end consumers. It provides a stepping stone to business organisations in today’s global environment by helping them reach their clients in an effective and hassle free manner. Our mobile app based service uses ‘missed call’ as a medium to connect.

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Technology Enabled Services

As a service agency, we help trade marketers with our on-ground full service support across the core disciplines of channel & trade marketing.

We understand that your business needs more than strategic sales planning. To fully utilize the potential of the markets, it is important to increase demands at sales points like your supply chain partners, distributors, retailers and wholesalers.

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Trade promotions can never suffice to realize the potential of your business completely. An integrated approach to consumer level promotions gives your business the purchase-level push it requires, through increased brand awareness and market acceptance.

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Your business alliance capability provides competitive advantage that marks you different from the competition. This, added to a robust and updated database of critical customer and internal information, along with management of sales related data helps you remain ahead of the curve.

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We have had the opportunity to be an integral part of the success of many renowned brands, by partnering them in their trade marketing needs. Our tailored mix of innovative products and services have delighted our diverse client base belonging to varied industry segments, including Automobiles, Consumer Goods, BFSI, Construction and Real Estate.



Case Studies

Case Studies

Our clients are our biggest testimony to our contribution to their success. We have helped them achieve sales targets and retail network data, that they have utilized further to promote their brands. The following case studies are just a few examples to showcase our capabilities.


DELL – A Gift Well Managed

An established brand in personal computing industry was offering gifts on purchase of laptop to the end consumers. Distribution of these freebies through channel was not a concrete option due to high cost and loss due to pilferage. In-house distribution posed procurement and logistics challenges due to geographic dispersion of recipient. Moreover, the promotional offers for each region were specific and hence different gifts were applicable on each claim. The client requested support from TRIAD to assist in his ordeal.

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Centralizing the Gates of Retail Branding

India Gate basmati Rice known for their aroma, colour and delicious taste faced a branding quagmire in remote locations. The company wished to station their signage at the retail outlets. The traditional route was either to regulate the movement through distributors or allow the retailers to purchase through their vendor and get it reimbursed from … Continue reading Centralizing the Gates of Retail Branding

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Read valuable quality content with our blog section. We share useful information to help you updated with the new changes happening in the business environment. We also discuss about current managerial situations & solutions. Browse through the topics below.


Darling Today, Nemesis Tomorrow

In many companies a multi-tiered distribution system (Brand – Distributor – Dealers) has a holy reverence. Some think of it as a competitive advantage while others consider it a core competency where entry barrier for a new entrant is huge as the channel is built over time. However, the early benefits

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5 Mistakes every Channel Marketer should avoid

Channel marketers are increasingly becoming aware that existential knowledge may not be sufficient to manage trade marketing programs. The knowledge gap that exist often lead to marketers making serious mistakes in their planning and execution of trade programs……

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